World 02 — Live

KNY

Every blade remembers the hand that carried it before. A world of inherited duty, quiet grief and discipline passed down like a family crest.

The completed Collection World document for this collection — the reference every asset, campaign and prompt should be checked against.

The 7 fields

Definition

01

Core Idea

Every blade remembers the hand that carried it before.

02

Mood

Formal, elegiac, seasonal. Restraint that carries real weight underneath.

03

References

Family crests and haori patterning, checkered and floral textile motifs, lacquerware, forest-at-dusk light.

04

Symbols

Checkerboard fragment, single-blade silhouette, a floral crest reduced to one repeated petal, cord-wrapped hilt detail.

05

Colour

Near-black base, deep oxblood accent, muted moss green secondary, warm ivory highlight.

06

Creative Applications

Photography with warm, low, directional light — late-afternoon interior. CGI backdrops textured like aged textile, never flat colour. Copy carries formality, slightly literary.

07

Do's & Don'ts

See the full breakdown below.

Colour

Palette

Click a swatch to copy its hex — click again for a shade ramp.

Click to copy
Base — near black
#100B0C
Click to copy
Accent — oxblood
#4A1518
Click to copy
Secondary — moss
#4C5A43
Click to copy
Highlight — warm ivory
#EFE6D8
Do's & Don'ts

What belongs in this world

Do
Don't
Let the oxblood feel earned, not decorative
Use bright, saturated red — it should feel dried, not fresh
Use pattern sparingly, as a detail
Use pattern as a background or filler texture
Tie every floral element back to the crest system
Add florals as disconnected decoration
Copy examples

In this world's voice

Same brand rules from Copywriting, written through this world's mood. Starting points, not final copy.

Product description

"Sterling silver with a hand-applied oxblood enamel fill, set into a checkerboard fragment worn smooth at the edge — like it's already been carried a while."

Tagline

"Carried before. Carried again."

Social caption

"For the ones who inherited the blade, not just the story."

Production status

This world in the system

Tracks how far this Collection World has moved into active production across the other live tools.

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