Campaign HQ

From world
to launch.

Advertising is often the first interaction people have with Kraymer Art. Every campaign should both reinforce the brand and promote a product or collection, creating recognition — never one at the expense of the other.

This page is a living tracker. Fill in real launches below as they move from brief to wrap — it's built to be edited, not just read.

Live tracker

Active & upcoming

Sample entries — replace with real campaign data as launches are scheduled.

JJK — Launch film

Live

Hero collection push across feed, stories and paid social.

World: JJKChannels: IG, Meta Ads

KNY — Restock campaign

In production

Restock announcement with new detail-shot gallery.

World: KNYChannels: Email, IG

GI — Collection reveal

Planning

Full reveal campaign, Collection World in direction review.

World: GIChannels: TBD
Template

Campaign brief

Fill this out before any campaign asset is produced — the campaign equivalent of the Collection World document. Duplicate per launch.

What this campaign needs to achieve — awareness, launch, restock, retention. One sentence.
Who this speaks to — existing collectors, new audience, gift buyers. Reference the relevant Collection World.
The one idea every asset in this campaign should communicate.
The primary image or film everything else supports — launch film, hero shot, or key visual.
Where this runs and in what native format — see Social media for format rules.
Brief approval, asset production, launch date, wrap date.
How this campaign will be judged — reach, conversion, sell-through, engagement.
QC

Launch checklist

Run before any campaign goes live.

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