Campaign HQ

From world
to launch.

Advertising is often the first interaction people have with Kraymer Art. Every campaign should both reinforce the brand and promote a product or collection, creating recognition, never one at the expense of the other.

This page is a living tracker. Fill in real launches below as they move from brief to wrap. It's built to be edited, not just read.

Live tracker

Active & upcoming

Sample entries: replace with real campaign data as launches are scheduled.

JJK · Launch film

Live

Hero collection push across feed, stories and paid social.

World: JJKChannels: IG, Meta Ads

KNY · Restock campaign

In production

Restock announcement with new detail-shot gallery.

World: KNYChannels: Email, IG

GI · Collection reveal

Planning

Full reveal campaign, Collection World in direction review.

World: GIChannels: TBD
Template

Campaign brief

Fill this out before any campaign asset is produced, the campaign equivalent of the Collection World document. Duplicate per launch.

What this campaign needs to achieve: awareness, launch, restock, retention. One sentence.
Who this speaks to: existing collectors, new audience, gift buyers. Reference the relevant Collection World.
The one idea every asset in this campaign should communicate.
The primary image or film everything else supports: launch film, hero shot, or key visual.
Where this runs and in what native format, see Social media for format rules.
Brief approval, asset production, launch date, wrap date.
How this campaign will be judged: reach, conversion, sell-through, engagement.
QC

Launch checklist

Run before any campaign goes live.

  • 01 Brief approved by Creative Director
  • 02 Reinforces brand identity, not just the offer
  • 03 Promotes a specific product or collection
  • 04 Native format for every placement
  • 05 Approved against the visual identity system
  • 06 Tracking / UTMs in place for reporting
Esc