One frame,
every platform.
Every aspect ratio Kraymer Art ships in, the safe zones that protect the product from platform UI, and logo lockup positions for each, plus a few layout starting points so no one begins from a blank canvas.
As with everything else in this book: these are starting points, not a cage. Break them with a reason.
Aspect ratio library
The formats Kraymer Art ships in most often, roughly to scale.
Platform safe zones
Platform UI sits on top of the image. Keep the product and any text out of these zones; the striped bands below are approximate reserved areas, not exact platform specs (they change; check before a major campaign).
Story / Reel · 9:16
Feed · 4:5, ~6% crop-safe margin (crops to 1:1 on profile grid)
YouTube thumbnail · 16:9, bottom-right reserved
Lockup mockups
The wordmark stays small and quiet; it should never compete with the product. These are the default positions per format.
Feed post (4:5) · bottom-left, small
Story / Reel (9:16) · bottom-center, above the reserved zone
Website header (16:9) · top-left, standard nav position
Business card (7:4) · centered, generous clear space
Product tag (1:1) · centered, single element on the card
Square post (1:1) · top-right, out of the product's way
Editorial grid, in practice
The same 12-column desktop grid from Grid & Layout, carrying a real headline. Nantes for the statement, Bricolage Grotesque for the support, never the reverse.
The world comes first. The product proves it.
Every Collection World defines the mood before a single asset is produced; the grid just gives it somewhere disciplined to live.
Carried before. Carried again.
Image occupies five of twelve columns, comfortably past the two-thirds visual-weight rule from Hierarchy.
4:5 · feed post
Three starting compositions for the default feed format. Pick based on how much the moment needs to say.
Cast in silver.
Product centered, framed, caption below
New Season
Product left, headline right
The Moonlit Court
Full-bleed image, caption bar overlay
9:16 · story / reel
Vertical formats need the message resolved before the thumb moves. Two dependable starting points.
Some things are safer sealed.
Vertical hero image, headline low, CTA above the reserved zone
Carried before. Carried again.
Split screen · image top, message below
1:1 · square
Used sparingly per the brand rules, mainly grid tiles and legacy placements.
Grid tile · full-bleed, no text, part of a 3-wide set
One element. No costume.
Centered product, inset with breathing room, caption below
Print formats
For lookbooks, press kits and packaging inserts; margins are more generous than digital since there's no platform crop to worry about, only the trim.
A4 / Letter
20mm margins minimum, 3mm bleed if edge-to-edge colour is used. Collection World documents and press kits.
Business card
85×55mm, 3mm safe margin from trim on every side. Logo centered, nothing closer than the clear-space rule.
Packaging insert
Match the box's die-line exactly. Never scale a digital layout down and hope it fits.