# Collection World — Template

Fill this out before any photography, CGI, video, campaign design or social production begins. Store it in the collection's main Drive folder.

## 01 — Core Idea
One sentence that defines the central concept of the collection.

## 02 — Mood
The emotional atmosphere the collection should communicate.

## 03 — References
Visual, cultural and artistic references that inform the direction.

## 04 — Symbols
Recurring elements, details or motifs connected to the collection.

## 05 — Colour
The primary palette and supporting accents.

## 06 — Creative Applications
How the world should translate into photography, CGI, video, web and social content.

## 07 — Do's & Don'ts
What belongs within the world, and what moves away from it.